Crypto Clarity: YouHodler’s North America Launch Campaign
Spring 2025 Intern Project at The Pollack Group
As part of my internship at The Pollack Group, I developed a comprehensive PR and event strategy to support YouHodler’s first major North American campaign. Titled Crypto Clarity, this one-day summit aimed to educate crypto-curious audiences, build media/influencer trust, and drive app signups through a mix of expert-led panels, interactive booths, and targeted media outreach.
Target Audience
Crypto-Curious Millennials (25–35): cautious, value education and transparency
Seasoned Investors (35–45): care about credibility, long-term value
Fintech Enthusiasts (18–30): active on social media, innovation-driven
Objectives & KPIs
Expand YouHodler’s brand visibility in North America
Build trust through expert and influencer engagement
Drive app engagement and long-term user conversion
Target: 200K+ impressions, 3+ media placements, 5+ influencer posts
Media Toolkit & Press Strategy
I created a full media toolkit that included press bios, schedule, FAQs, pitches to press and influencers, and RSVP forms. I also developed targeted pitch angles for crypto, fintech, and general business journalists and helped compile a shortlist of high-impact influencer partners.
Founder of LightSpark - David Marcus Bio
Detailed campaign timeline
FAQ
FAQ
Ilya Volvok Bio
Influencer Posting Guide
Influencer Posting Guide
Media alert
Press Release
YouHolder Explainer
David Marcus + follow up
David Marcus + follow up
Influencer + follow up
Influencer + follow up
Partner booths + follow up
Partner booths + follow up
Press + follow up
Press + follow up
Pre-Event Tactics
Post-Event Tactics
After the event, I proposed a multi-channel follow-up strategy, including a blog post recap, influencer reels, a highlight video, and a campaign performance report to evaluate against KPIs like app signups, media impressions, and booth engagement.
This project gave me hands-on experience in strategic PR planning for a global fintech brand. I honed my skills in audience research, media pitching, influencer marketing, and campaign storytelling, while learning how to align messaging with compliance and market-entry needs.